DHRIM ADVISORY BOARD

Godofredo Pineda who prefers to be called “Odie” took up BS HRIM and graduated from the University of the Philippines in 2011. He is currently the Sales Manager heading the team that manages the Offtrade business of Moët Hennessy Philippines which includes national distribution, retailing, and corporates sales. His job entails him to manage the national distribution of Moët Hennessy Products in key areas in the country, maintaining the value-chain route of products to the end-consumer, and handling corporate requirements, most notably those under the LVMH umbrella. His work demands him to monitor and study business trends in the beverage industry focusing on luxury brands to be able to translate these into sales initiatives and maintain a satisfactory supply chain to the consumers. He is also the current internal trainer for Moët Hennessy Philippines for the Wines and Spirits Education Trust (WSET) Certification, and the head of the education committee for internal staff.

Before working for Moët Hennessy, Odie worked as a sommelier, wine shop manager, and wine tasting facilitator for an International Wine Company based in Clark. He is currently a certified instructor for WSET, a Certified Sommelier of the Court of Master Sommeliers, and a Certified Specialist of Wine of the Society of Wine Educators. He is the country’s 2nd Place in the Philippine Sommelier Competition in the last competition held and was one of the representatives for South East Asia’s Best Sommelier Competition in 2019.