DHRIM ADVISORY BOARD

Godofredo “Odie” C. Pineda is a Filipino sommelier, wine and spirits educator, beverage consultant, and hospitality professional with more than 15 years of experience spanning sommelierie, wine education, luxury beverages, national distribution, sales leadership, and beverage program development.

A graduate of the University of the Philippines Diliman, Odie began his professional career in the beverage industry as a sommelier and wine specialist before moving into luxury beverage sales and brand education. He spent close to 7 years with Moët Hennessy Philippines, where he held commercial leadership responsibilities involving national distribution, key accounts, retail and corporate sales, luxury beverage portfolios, and wine and spirits education.

Odie is a Certified Sommelier of the Court of Master Sommeliers (CMS), a Certified Specialist of Wine (CSW) of the Society of Wine Educators, and is a WSET wine and spirits instructor. His combination of technical wine qualifications, professional sommelier experience, and commercial leadership gives him a unique perspective on the wine and beverage industry wherein he connects wine knowledge with hospitality, business, sales, and consumer experience.

He has represented the Philippines in international sommelier competitions, including the ASI Best Sommelier of Asia & Oceania, and placed second in the 2019 Philippine Sommelier Competition. He has also been recognized in Philippine media as one of the country's leading sommeliers and has contributed his expertise to

discussions on wine appreciation, food and wine pairing, and the development of the Philippine wine culture as he serves as one of the Board of Directors for the Philippine Sommelier Association.

Today, Odie is the Co-Founder and Head Consultant of Tastemakers Beverage Consultancy & Services Inc., where he works on beverage program development, staff training, wine and spirits education, brand representation, beverage consulting, and curated beverage experiences. His work extends beyond wine to include spirits, cocktails, zero-proof beverages, and broader beverage strategy.

As an educator, Odie is passionate about making wine more approachable and relevant to Filipino audiences. His teaching philosophy combines technical accuracy with storytelling, practical hospitality experience, commercial business acumen, and an understanding of how people actually encounter and enjoy beverages. He believes wine

education should build confidence and curiosity rather than intimidation.

At the University of the Philippines Diliman, Odie continues to contribute to hospitality and beverage education, mentoring students and sharing industry experience with the next generation of hospitality professionals.